Although Oscar - winning manager Martin Scorsese is best known for his gamey crime drama and two- tofour - hr - long films , he also on occasion dabble in making short - form commercials . Here are eight ad spots he has directed over the years .
1. Dolce & Gabbana
In 2013 , Martin Scorsese directed Matthew McConaughey and Scarlett Johansson in Dolce & Gabbana ’s commercial for their bouquet The One . The bootleg - and - white advertising campaign was title “ Street of Dreams ” and follow the pair beat back through New York City and reminiscing about honey , their desires , and the changing metropolis . It wasdescribedas " a jubilation of cacoethes , of beauty , and of being unequaled . "
“ My enjoyment is shoot in New York in Manhattan , ” said the music director whilemaking the commercial . “ I just find it very raw to find the frame . It ’s also a part of who I am and where I ’m from . I ’m from downtown New York , business district Manhattan , so shoot in the streets , for me , is very special , it ’s a very freeing experience . ”
2. Apple
Scorsese paid homage to his 1976 filmTaxi Driverin a 2012 Apple commercial for the iPhone 4S and its voice assistant feature Siri . The video spot showed the interfering director adjudicate to re - organize his daily schedule while guide downtown in a New York City cab . If you seem closely , the taxicab ’s number , “ 3S96 , ” is the same one that Robert De Niro ’s Travis Bickle drives inTaxi Driver .
3. Bleu de Chanel
4. Tribeca Film Festival
The Tribeca Film Festival and American Express achieve out to Scorsese to produce an advertizing spot for the film festival in 2004 . The commercial-grade featured festival conscientious objector - founder Robert De Niro walk through the streets of New York reflecting on his life sentence and the city that he calls home .
5. American Express
In 2007 , Scorsese directed a star - studded commercial for American Express ’ The Members Project program . The TV spot sport Alicia Keys , Ellen DeGeneres , Shaun White , Andre Agassi , and Sheryl Crow , along with Scorsese playing himself , directing the whole thing .
BONUS : Scorsese also appeared in a few video bit for American Express that he did n’t verbatim , most notably 2006 ’s “ One Hour Photo ” from veteran commercial director Jim Jenkins and Academy Award - bring home the bacon camera operator Emmanuel Lubezki .
6. & 7. Armani
Scorsese take two 30 - second base commercials for Giorgio Armani in 1986 . The first was for the Emporio Armani habiliment line and featured a young couple sitting on a bed as the woman teaches the man Italian by designate to her facial features to help him understand . Academy Award - win cinematographer Néstor Almendros film the scene in black and white .
The second spot , for Armani Cologne , has a man accidently spill a nursing bottle of cologne as he sneaks out of an apartment to forfend an angry confrontation with his girlfriend . This time German cinematographer and longtime Scorsese pardner Michael Ballhaus film the commercial .
8. City of Dreams Casino in Manila
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In 2015 , Martin Scorsese directed two of his frequent leading Man — Robert De Niro and Leonardo DiCaprio — in a pair of commercials for City of Dreams Casino in Manila , Philippines and Studio City Casino in Macau , China . The advertizement campaign was squall “ The Audition ” and showed De Niro and DiCaprio combat over the lead role in Scorsese ’s newfangled pic , while Brad Pitt also discombobulate his name in the band . The two commercials are relatively standardized , except Scorsese is welcoming the rival actor to its respective casino . concord toABC News , each player film home $ 13 million to appear in the commercials , while its budget circled the $ 70 million mark .
Bonus:AT&T
In 2008 , Martin Scorsese appear as himself in AT&T ’s “ Be Sensible ” public service announcement run to urge theatergoers to quieten their telephone set while watching the picture show . In the PSA , Scorsese , unhappy with a son ’s phone call to his forefather , interrupts to give direction to the youngster and his mother on how to decently address this phone conversation .
to begin with , Scorsese was gestate to calculate the commercial message , but he ultimately decided to just act in it . commercial-grade director Jim Jenkins took the reins and praised Scorsese for his humor in the part . “ Obviously he ’s a raw actor , ” Jenkins said in an consultation withCreativity Online . “ But he was neural . He just want it to be funny . He tell , ‘ I ca n’t get it on if it ’s funny . Just make it risible . ' ”
