Kim Kardashian.Photo:Kevin Mazur/Getty
Kevin Mazur/Getty
TheKardashian-Jennerfamily can do it all, from clothing and cosmetics to home cleaning products and private equity.
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Kim’s Shapewear Line, SKIMS
Vanessa Beecroft
SKIMS Solutionwear™launched in September 2019, but was originally named Kimono Solutionwear™. Theoriginal name sparked blacklashfrom social media users who criticized her use of the word “kimono,” a traditional Japanese clothing item. Kim faced accusations of cultural appropriation, so she changed her brand name to SKIMS.
The collection, which comes in a range of sizes (XXS to 4XL), is valued at over $500 million, according toForbes.
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SKKN BY KIM
Kim Kardashian.Stefanie Keenan/Getty
Stefanie Keenan/Getty
In 2021, Kim announced that she wasshutting downher cosmetics line, KKW Beauty, and promised to return with “completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,” per her Instagram Story update. The reality star delivered the following summer, whenshe announced the launchof her new company,SKKN BY KIM.
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“This is extra safe for your babies and your kids, and I wanted to create something that I would use on my own kids,” she said at the time. “These are all Stormi-tested and approved.”
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Kylie Skin
ABACA/Shutterstock
The makeup mogul made her official foray into skincare on May 22, 2019 withthe launch of Kylie Skin. The affordable line began with six core products, all under $30: Foaming Face Wash, Walnut Face Scrub, Vanilla Milk Toner, Face Moisturizer, Vitamin C Serum and Eye Cream. It has since expanded to include Vitamin C Serum, Lip Balm, Broad Spectrum SPF 30 Suncreen Oil and more.
While fans were mostly eager to try out the makeup mogul’s new line,Kylie Jennerreceived some backlashover the use of walnut powder in her Walnut Face Scrub, which is a controversial exfoliant that many believe is too abrasive on the skin.
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Kylie Cosmetics
Kylie Jenner/Instagram
From mesmerizing videos of swatch-testing eyeshadows on her arms to the frenzy of selling out lip kits within minutes of each new product launch, Kylie’s cult following has continued to grow since her company’s launch in 2015. And after years of selling the products exclusively on her website or in pop-up shops, sheexpanded into Ultain 2018 - prompting a 9 percent revenue increase.
06of 21Kendall’s 818 TequilaKendall Jenner/InstagramKendallannouncedher own line of award-winning tequilain February, which features three varieties - Blanco, Anejo and Reposado. The model revealed her818 Tequilabrand on Instagram on Feb. 16, writing that the spirit has been years in the making and has already anonymously won tasting competitions, including the World Tequila Awards.“For almost 4 years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we’ve done it!“Jenner wrote in the post. “This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do!@drink818coming soon 🥃🤤"In the Instagram post, Jenner also included the scorecard from the Ultimate Spirits Challenge competition - and according to the judge, it was “the greatest tasting tequila of 2020.”
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Kendall’s 818 Tequila
Kendall Jenner/Instagram
Kendallannouncedher own line of award-winning tequilain February, which features three varieties - Blanco, Anejo and Reposado. The model revealed her818 Tequilabrand on Instagram on Feb. 16, writing that the spirit has been years in the making and has already anonymously won tasting competitions, including the World Tequila Awards.
“For almost 4 years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we’ve done it!“Jenner wrote in the post. “This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do!@drink818coming soon 🥃🤤”
In the Instagram post, Jenner also included the scorecard from the Ultimate Spirits Challenge competition - and according to the judge, it was “the greatest tasting tequila of 2020.”
07of 21Kourtney’s Gummy Supplements Brand, LemmeKourtney Kardashian Lemme Gummies.Kourtney Kardashian Barker/InstagramKourtneytoldWSJ. Magazinethat she spent more than five years researching nutrition before she finally launched her line of gummy supplements,Lemme.“My process [with a new product] is take it to my natural doctor, and he would muscle test me with it,” the wellness guru explained in the 2023 interview. “I would hold the product in my hand, and he would see how it reacts to my body.“Her (non-CBD) gummies have catchy names for every purpose they serve, like the de-stressing Lemme Chill, Lemme Focus for brain health and the Lemme Debloat probiotics for digestion. Kourtney says she prioritized non-GMO, vegan, gluten-free and gelatin-free ingredients in the supplements, while avoiding corn syrup, artificial colors, flavors and sweeteners.
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Kourtney’s Gummy Supplements Brand, Lemme
Kourtney Kardashian Lemme Gummies.Kourtney Kardashian Barker/Instagram
Kourtney Kardashian Barker/Instagram
KourtneytoldWSJ. Magazinethat she spent more than five years researching nutrition before she finally launched her line of gummy supplements,Lemme.
“My process [with a new product] is take it to my natural doctor, and he would muscle test me with it,” the wellness guru explained in the 2023 interview. “I would hold the product in my hand, and he would see how it reacts to my body.”
Her (non-CBD) gummies have catchy names for every purpose they serve, like the de-stressing Lemme Chill, Lemme Focus for brain health and the Lemme Debloat probiotics for digestion. Kourtney says she prioritized non-GMO, vegan, gluten-free and gelatin-free ingredients in the supplements, while avoiding corn syrup, artificial colors, flavors and sweeteners.
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Kourtney’s Wellness Website, Poosh
The site (named after daughter Penelope) is a destination for fans to soak up the mom of three’s tips and tricks on all things fashion, beauty, wellness, food, home and more.
“I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad wrap; it’s as though if you care about what you put in - or on - your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that,” she writes on the site.
09of 21Khloe’s Clothing Brand, Good AmericanKhloe Kardashian.George Pimentel/GettyIn October 2016,Khloelaunched what soon became a cult-favorite brand:Good American. Initially a denim line, the jeans filled a gap in the market for varying body types and offered a wide range of sizes. As a seemingly natural extension of the brand, the famous fitness queen then launched a collection of activewear and introduced a line ofchic dressesmade with compression fabric to help your body hold its shape, swimwear and shoes.Speaking toElleabout the models she casts in Good American’s campaigns, Khloe expressed her hope torepresent all women.“There’s not a cookie cutter-shaped woman out there, so there shouldn’t be cookie cutter-shaped models, in my opinion,” she said in the 2022 interview. “Now that I’m a mom and have a daughter, I want her to see every version of herself, her friends, and her cousins—I want everyone to feel validated, I guess.”
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Khloe’s Clothing Brand, Good American
Khloe Kardashian.George Pimentel/Getty
George Pimentel/Getty
In October 2016,Khloelaunched what soon became a cult-favorite brand:Good American. Initially a denim line, the jeans filled a gap in the market for varying body types and offered a wide range of sizes. As a seemingly natural extension of the brand, the famous fitness queen then launched a collection of activewear and introduced a line ofchic dressesmade with compression fabric to help your body hold its shape, swimwear and shoes.
Speaking toElleabout the models she casts in Good American’s campaigns, Khloe expressed her hope torepresent all women.
“There’s not a cookie cutter-shaped woman out there, so there shouldn’t be cookie cutter-shaped models, in my opinion,” she said in the 2022 interview. “Now that I’m a mom and have a daughter, I want her to see every version of herself, her friends, and her cousins—I want everyone to feel validated, I guess.”
10of 21Kim’s Private Equity Firm, SKKY PartnersKim added another impressive line to her résumé when shelaunched a private equity firmwith Jay Sammons, a former partner at Carlyle Group Inc.When their business SKKY Partners launched in 2022,The Wall Street Journalreported that their firm was set to invest in areas like media and entertainment businesses, consumer products, luxury, hospitality and digital commerce.
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Kim’s Private Equity Firm, SKKY Partners
Kim added another impressive line to her résumé when shelaunched a private equity firmwith Jay Sammons, a former partner at Carlyle Group Inc.
When their business SKKY Partners launched in 2022,The Wall Street Journalreported that their firm was set to invest in areas like media and entertainment businesses, consumer products, luxury, hospitality and digital commerce.
11of 21Kris' Home Cleaning Brand, SafelyIn March 2021, PEOPLE exclusively announced thatKris Jenner, Chrissy Teigen and Good American co-founder Emma Grede were joining forces to release a line of plant-powered home cleaning and self-care products calledSafely. A few months after the launch, theCravingscookbook authorstepped away from the brand, but Kris has continued to develop and promote her eco– and family-friendly collections.Safely currently offers a wide range of products, from home fragrance kits to laundry detergents, dish soap, surface cleaner and more.
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Kris' Home Cleaning Brand, Safely
In March 2021, PEOPLE exclusively announced thatKris Jenner, Chrissy Teigen and Good American co-founder Emma Grede were joining forces to release a line of plant-powered home cleaning and self-care products calledSafely. A few months after the launch, theCravingscookbook authorstepped away from the brand, but Kris has continued to develop and promote her eco– and family-friendly collections.
Safely currently offers a wide range of products, from home fragrance kits to laundry detergents, dish soap, surface cleaner and more.
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Kim Becoming a Lawyer
Kim Kardashian West/Instagram
Does Kim ever sleep? In addition to growing her beauty empire, the mom of four is determined to use her platform to make a difference, and the route she’s chosen may come as a surprise for some.
13of 21Kim’s KKW BeautyStefanie Keenan/Getty ImagesKim’s original, now-shutteredKKW Beautyline launched in June 2017, hot on the heels of her younger sister Kylie’s enormous success in the beauty industry. The initial collection included four contour kits in various neutral shades, and has since expanded to include a full range of beauty products, from lipsticks and eyeshadow palettes tobody makeup.
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Kim’s KKW Beauty
Stefanie Keenan/Getty Images
Kim’s original, now-shutteredKKW Beautyline launched in June 2017, hot on the heels of her younger sister Kylie’s enormous success in the beauty industry. The initial collection included four contour kits in various neutral shades, and has since expanded to include a full range of beauty products, from lipsticks and eyeshadow palettes tobody makeup.
14of 21Rob’s Arthur George SocksRob Kardashian.Denise Truscello/WireImageRob Kardashian founded hissock brand Arthur George– a combination of his and his late father’s middle names – in 2013. However during his custody battle with Blac Chyna over their daughter, Dream, Rob reportedlysold half of the brandto his mom, Kris.While the expressive sock brand hasn’t posted any photos on Instagram since 2020, Rob and Kris' colorful collections are still shoppable on thecompany’s website.
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Rob’s Arthur George Socks
Rob Kardashian.Denise Truscello/WireImage
Denise Truscello/WireImage
Rob Kardashian founded hissock brand Arthur George– a combination of his and his late father’s middle names – in 2013. However during his custody battle with Blac Chyna over their daughter, Dream, Rob reportedlysold half of the brandto his mom, Kris.
While the expressive sock brand hasn’t posted any photos on Instagram since 2020, Rob and Kris' colorful collections are still shoppable on thecompany’s website.
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Kim Kardashian: Hollywood App
Glu Moblie
Since launchingKim Kardashian: Hollywood in 2014, the choose-your-own-adventure-style game has been downloaded more than 40 million times and generated $74.3 million in its first six months alone, according toForbes. The game challenges users to channel their inner Kardashian and chart their own course to fame, rising from the E-list to the A-list as they go on dates, meet with industry insiders and forge connections.
The app itself is free, but encourages you to buy new clothes (including replicas of outfits Kim’s actually worn) and other objects using the in-app purchase currency in order to improve your social status and afford invitations to bigger and better parties. What’s that bit about “art imitates life” again?
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DASH Boutique
Jean Baptiste Lacroix/WireImage
Kourtney, Kim and Khloé Kardashian opened their first DASH boutique together in their hometown of Calabasas, California, in 2006 - one year beforeKeeping Up with the Kardashianspremiered and Katapulted their family to stardom.
“Great press” is perhaps the understatement of the century. DASH became a regular meeting point in the first seasons of their hit E! reality show, and soon Kim’s hope to “expand online” evolved into brick-and-mortar expansions, each with its own spin-off show documenting the store opening (Kourtney and Kim Take MiamiandKourtney and Kim Take New York). Dash Dollsfollowed in 2015, highlighting the personal lives and workplace dramas of the boutique’s employees as they strove to represent the Kardashian brand.
Over a decade after opening, the sisters announced in April 2018 that they wereclosing the boutique chainin order to focus on their personal brands and their families.
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‘Revenge Body’ with Khloé Kardashian
Shortly after Khloé’s dramatic and drawn-out split from ex-husband Lamar Odomendedin December 2016, theKUWTKstar lost around 40 lbs.
18of 21Kim’s Book ‘Selfish’Courtesy RizzoliOnly a true entrepreneur like Kim could turn herpenchant for snapping selfiesinto a best-selling, must-have coffee table book. Published in May 2015, the book is filled with selfies of all varieties: solo, sultry, siblings, semi-nude - and it’s genuinely mesmerizing.
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Kim’s Book ‘Selfish’
Courtesy Rizzoli
Only a true entrepreneur like Kim could turn herpenchant for snapping selfiesinto a best-selling, must-have coffee table book. Published in May 2015, the book is filled with selfies of all varieties: solo, sultry, siblings, semi-nude - and it’s genuinely mesmerizing.
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Kendall & Kylie’s Clothing Collections
The Jenner siblings have quietly continued to collaborate on their line as their styles have evolved over the years, most recently launching an exclusive Spring 2019 collection withRevolve.
20of 21Kylie’s ‘Rise and Shine’ MerchRise and Shine hoodie.Kylie Jenner Shop InstagramAfter being made into aviral meme, Kylie decided to capitalize on her moment and releasedtwo new hoodieson her official online merchandise shop.Labeled as limited edition, the hoodies - which bear her now-famous “Riiise and Shiiinnee” slogan - cost $65 each and are estimated to ship four to five weeks after ordering fromThe Kylie Shop.The source of the viral moment is a YouTube video in which Jennergives a tourof her Kylie Cosmetics offices. Toward the end of the clip, the business-savvy CEO enters her daughterStormi Webster’s playroom, waking the then-20-month-old with the morning greeting.
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Kylie’s ‘Rise and Shine’ Merch
Rise and Shine hoodie.Kylie Jenner Shop Instagram
After being made into aviral meme, Kylie decided to capitalize on her moment and releasedtwo new hoodieson her official online merchandise shop.
Labeled as limited edition, the hoodies - which bear her now-famous “Riiise and Shiiinnee” slogan - cost $65 each and are estimated to ship four to five weeks after ordering fromThe Kylie Shop.
The source of the viral moment is a YouTube video in which Jennergives a tourof her Kylie Cosmetics offices. Toward the end of the clip, the business-savvy CEO enters her daughterStormi Webster’s playroom, waking the then-20-month-old with the morning greeting.
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Khloe’s True Crime Series
The Real
Longtime true crime lover Khloé is set to produce her second show for Investigation Discovery, entitledTwisted Love,which premiered on Feb. 3, 2020.
“I love the idea of love, but these stories will stun even the most hopeless romantic. I’ve been a long-time ID fan, and I’ve never encountered stories as shocking as these crimes of love and passion,” Khloé said.
source: people.com
