It seems the bright speakers war is heat up , and Amazon is looking to remain out ahead of the pack . start out today , Amazon is finally adding a feature for Alexa - enabled devices that will let you aggroup multiple speaker together so you could contemporize your music across various way .

presently , the feature mould with streaming platform include Amazon Music , TuneIn , iHeartRadio and Pandora , with Spotify and SiriusXM support said to be coming soon . Setup should be pretty simple-minded , as all you need to do is go into the Alexa app , make a group like “ upstairs ” or “ family field ” and then allot all the Alexa equipment in your kitchen , animation way or wherever to the chemical group you desire .

Now some of you might be wondering what shoot Amazon so long to tot this kin of functionality when company like Sonos have been doing multi - room music playback for years . But Sonos ’ integrating with the grow number of smart devices is almost non - existing , not to mention its current paucity of voice - enable capabilities .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

But what makes this announcement really interesting is that it comes just a day after arecent FCC filing by Sonoswas plant detail a new smart loudspeaker system with living for multiple interpreter - enabled digital assistants .

Then early this morn , Sonos itself sent outan announcementabout an upcoming case on October 4 , which at this point is almost sure about the gadget notice in the FCC filing . This take a crap the timing of Amazon ’s fresh feature seem like it ’s more about derailing Sonos ’ impulse before Sonos ’ new product even gets revealed .

But that ai n’t all , because Amazon also hasApple ’s $ 349 HomePodto worry about . While the HomePod is n’t schedule to arrive until December , the eight speakers inside Apple ’s Siri - power sound system should offer a vastly higher-ranking audio experience to what you get from anAmazon Echo .

William Duplessie

All this is set up to make this vacation season a monolithic battleground for smart Speaker , whether you like it or not . And even though Amazonhas a overlooking lede , there ’s no guaranty things stay that way .

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