Concerts used to be one of the most analogue bodily process a person could do . But those Clarence Shepard Day Jr. are going the path of the paper ticket , and now the gatekeepers of live events are determined to interpose some digital anxiousness into your drug - fuel Phish party . Ticketmaster is jumping into the facial identification business

Ticketmaster already had a stranglehold on live events back in the modest daylight ofPearl Jam protests , but since it merge with Live Nation , itsmonopolyover the industry is more satisfying than ever . That gives it rattling power over watch the direction of the stage business , and it mean you ’ll inevitably use their organisation at some point if you desire to see a show .

In its latestearnings call , Live Nation foretell that it ’s forming a partnership with , and investing in , a facial acknowledgment companionship called Blink Identity . The move was qualify as the next step in its personal identity - free-base digital ticketing first step , “ Ticketmaster Presence . ” The estimate is , concertgoers will be able to just walk through the doorway without showing a just the ticket at all , and ticket scalping will be more difficult .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Blink Identity ’s websiteboasts that its system can “ acquire a font image and match it against a large database in half a endorsement . ” That ’s telling . sound like thatkiller techthat China has that can nibble the face of a suspect out of a crowd of 50,000 hoi polloi . Good to know our public spaces are getting wire up with the same hooey . Oh , another fun matter : Blink Identity’sfoundershave spent over a decade design system for the Department of Defense . Rock on !

You ’re probably think this is going to be a pain in the rear to get set up at first , but Blink Identity says enrolment into the system is really easy—“users simply walk past the sensing element to be entered into the database . ” Sweet , it ’s so easy you might not even know you ’re part of it .

coincidently , Nathan Hubbard , Ticketmaster ’s former CEO , announcedon Friday that he ’s launching a new fellowship called Rival . Its mission is to make digital ticketing easy and to integrate facial identification technology into the concertgoing experience . There will be nowhere for you to go to get out from this crap .

William Duplessie

On the brilliant side of things , when facial acknowledgement becomes your young Social Security number and Ticketmaster gets hacked , you may bear it to offer you somevouchers to shew no one want to seeas recompense .

[ Live NationviaPollstar ]

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