Sometimes I mislay track in Silicon Valley . Apple is supposed to be the privacy company , right ?
That ’s what the billboards and TV commercials keep pronounce . Yes , Tim Cook jump over the crushed legal profession on privacy set by his Silicon Valley challenger but it ’s becoming readable Cupertino still has work to do — and it seems like they bonk it .
Apple will reportedly introduce new third - company trailing limits on kids apps , accordingto the Wall Street Journal bring up an anonymous beginning . The most likely time for such an announcement will be starting next week at the company ’s annual workweek - farseeing Worldwide Developers Conference ( WWDC ) .
Photo: Michael Short (Getty)
When it comes to Apple and privacy , the App Store is the company ’s adult weak spot . Over the last week , multiple newsperson tackled Apple ’s strange moneymaker . In the Washington Post , Geoffrey Fowler clockedthousands of trackerssending mountains of data back to advertiser hidden inside iPhone apps .
The Journal ’s Joanna Sternlookedat how these data - thirsty apps suck up everything they can possibly cognize about kids , just like they do adults , making no real effort to tell between the two groups .
In a statement to the Wall Street Journal , Apple committed to “ continue to plow the challenges of improving transparency and helping user get substantial privacy and security department protections for the data point they ’ve choose to deal . ”
Every cock-a-hoop technical school event is underlined by privacy now . BothFacebookandGooglespent F8 and I / O , their respective developer conference , lecture about privacy before and after every new product announcement .
Apple is in another league when it comes to privacy . They ’re there not just because of their course disc and business model but because of the loud promises and in - your - case marketing they pitch around privateness .
Apple ’s most far-famed recent advertizement , unveiled on abillboardoutside a technical school conference with all their Silicon Valley competitors present , declared that “ what happens on your iPhone stay on your iPhone . ”
Should n’t that be lawful even if I , oh I do n’t know , decide to use the phone ’s App Store ?
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