Dave Winer — thefather of blogging and the RSS — has print this clause on Apple ’s current situation . His prognostication : The Reality Distortion Field bubble is “ about to burst ” and Apple is start to sustain the ugliest shitstorm you ’ve ever seen .
I ’ve been lucky to be in the middle of a phone number of cyberspace shitstorms in my life . They ’ve been dead surreal , unfair , savage . No one will listen to your side of the story . People you thought were friends join the pile - on . Etc etc . And then it passes , and finally you go back to life as it was . I do n’t require to re - litigate any of them , please — but I just want to say I have it away what it ’s like .
Now Rex Hammock , who I admire as a acquaintance and as a pundit , wrote apieceabout Apple and the dotty situation with the iPhone 4 . He ’s veracious , but he does n’t quite go far enough in his analysis .
I do n’t think the trouble is with the iPhone 4 . I think what we ’re see is Apple ’s good luck charm wearing off . The Reality Distortion Field bubble is about to burst . Their run as the Exceptional Company is about to cease . And they ’re going to be the last single to figure it out . And it ’s going to be the ugliest shitstorm you ’ve ever determine .
Why will it be so horrible ? Because Apple ’s hype has been steadily inflating since 1997 when Steve Jobs returned , and it ’s never taken a cutpurse . They ’ve uprise from being written off to being worth more than Microsoft .
It ’s also going to get ugly because we ’re fed up with bay window . It was remarkable that there were no ads for oil company on the World Cup broadcast ( at least the ones I follow ) . Can you ideate hear to a pitch from Exxon orBPsaying they are working for our energy independency , or to clean up the satellite or all the other lie they were telling us while they were taking huge unnecessary risks with the environmental science of the oceans ? They ’re impudent enough to know now is not the time to be spouting bullshit at us .
It will be ugly because Apple is go to have it get wretched . Because unlike the rock oil companies they have no experience with praseodymium disasters . When I read theirfirst public reply on July 2 , the one that said the trouble was the beat measuring the metier of AT&T ’s signaling , I could n’t believe this was mean to be submit badly . It ’s the variety of story The Allium cepa might have indite on a bad day . Or Jon Stewart . That a corporate PR team wrote this state how untested their people are . That they think this answer was going to satisfy anyone says how out of touch they are with the world they are in .
https://gizmodo.com/apple-iphone-4-reception-problem-is-explained-by-inco-5578202
“ We have disclose the case of this dramatic drop in bars , and it is both simple and surprising .
“ Upon investigation , we were stunned to regain that the rule we apply to calculate how many bars of signal intensity level to display is whole wrong . Our normal , in many instance , mistakenly displays 2 more bars than it should for a give signal strength . For model , we sometimes exhibit 4 bars when we should be displaying as few as 2 barroom . user observing a drop of several bars when they grip their iPhone in a certain agency are most probable in an country with very weak signal strength , but they do n’t know it because we are mistakenly expose 4 or 5 bars . Their big drop-off in bar is because their in high spirits bars were never real in the first home . ”
Apple has no construct of what ’s it like to be disbelieved , untrusted , seen as an American tummy and nothing more .
I wonder how Apple is going to cover with their first serious virus . Microsoft , when they had to deal with malware , was in defense for years . They thought it was the drug user ’ problem . Until they finally envision people flip to Macs ( as I did ) just to get away from all the demented shite that was attacking Windows users .
In 2007 , I could n’t think Apple , a caller that was sell itself as the more secure computer , need to keep my flush it hard disc , one I had paid full price to replace , insisting it was theirs to refurbish . I could n’t assume that they would let all my personal entropy come down into the hands of who - know - who , but that ’s what theyproposed to do .
Apple is a troupe that desperately need to develop up and wipe the smile off its aspect , and twine its sleeves up and start to appreciate that they ’re no longer the arriviste , the underdog , theCrazy Onein the Richard Dreyfus ad . They are The Man , the Boss , the one who , from now on , everyone is going to be adopt shots at and shits on .
https://gizmodo.com/apple-think-different-campaign-may-be-coming-back-to-ma-5422493
Click to viewI use Macs . I ’m type this on a new 27 - in iMac . I bear in line to corrupt the iPhone , in the sweltering summer New York heat energy . I was proud of when Apple people came out to bring us bottled piss . More of that Apple . More care and concern for the the great unwashed who give you not only their regard and idolization , but also their money . The rule that utilise to The Rest Of Us are about to apply to you . Time to get ready for it .
BTW , I am an Apple shareowner .
Dave Wineris a natter scholar at NYU ’s Arthur L. Carter Journalism Institute . He pioneer the ontogeny of weblogs , syndication ( RSS ) , podcasting , outlining , and entanglement content direction software ; former contributing editor program at Wired Magazine , enquiry lad at Harvard Law School , enterpriser , and investor in web media company . A aboriginal New Yorker , he received a Master ’s in Computer Science from the University of Wisconsin , a bachelor-at-arms ’s in Mathematics from Tulane University and currently lives in New York City .
you’re able to watch over him onhis blogandTwitter
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