Distractedly driving while texting is a categorically reckless activity , like jaywalking , or drunk - IMing an ex - girlfriend . AT&T has a agonizing raw plastic film , style “ The Last text edition , ” illustrate the awful consequences . But are they employing a distraction method acting of their own ?

https://www.youtube.com/watch?v=DebhWD6ljZs

The movie ’s item can not be argued . Texting while driving is stupid — period — and can break or terminate life . And the argument is hard to ignore , with an emotional pummeling of pass - shaking main road cops , distraught mothers , and strong-arm therapy affected role . The video recording works , in that it scares the the pits out of you and makes you sad . This is a good affair . if AT&T ( among others ) can force connotations of death and deprivation upon texting while repulse , roads might be safer . This is noble .

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What ’s perhaps not so stately is the fact that every other part of AT&T ’s peregrine business is just as much a threat to your life on the road , and does n’t have an accompanying scare video . Many states already ban phones while driving , with exceptions for those who expend Bluetooth headsets — which AT&T conveniently sells . But this is n’t enough . allot to a University of Utah study , “ Using a cell earphone use while drive , whether it ’s script - held or hands - destitute , delays a number one wood ’s reactions as much as get a blood alcoholic beverage denseness at the legal limitation of .08 percent . ” ( Emphasis mine ) That is to say , drive with a earpiece , even if you ’re not using it to textbook , can kill you . It can cause the same tragical conclusion AT&T has gone through such endeavour to limn in “ The Last Text”—without any textual matter at all .

What AT&T is doing with the video is laudable . It guide at least some stage of bodied courage to not only let in , but so emphatically proclaim that your own serve kill people . But by commit so much accent on the texting , we ’re worried the ease of the message might get lose amid the sobbing . Phones in the hired man of drivers , whether AT&T ’s phones or someone else ’s , can make you just as bushed whether you ’re typing “ where u at ” or having a quick conversation via Bluetooth . The effort here is a safe start , but we ’ll feel safe when carriers fess up to the rest of their products ’ peril . [ AT&T ]

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