One of the small , but still substantial declaration yesterday was thatNBC was coming back to iTunesand that they ’d be one of the channels offer idiot box showsin high - def — for $ 2.99 . Buried in that , even , is that they ’ll sell a cluster of previous shows for just 99 cents an ep , and extend discount to Season Pass buyers . Cnet saysthat “ What this means for consumers , however , is that Apple is slowly losing control condition over pricing of video content at iTunes . ” Uh , what ?
https://gizmodo.com/itunes-store-finally-gets-tv-downloads-in-glorious-hd-5047004
If you go back to theoriginal divorce paper , Apple read that NBC really wanted to double the sweeping toll of telly display , making them $ 4.99 . Even if you do n’t take Apple ’s word , NBC CEO Jeff Zucker saidthat what NBC wantedwas a snub of hardware sales and to “ take one show , it did n’t weigh which one it was , and experiment and trade it for $ 2.99 . ”
https://gizmodo.com/apple-balks-at-5-per-show-demand-gives-nbc-the-boot-f-295641
That ’s a lot unlike than the pricing construction unveil yesterday . The $ 2.99 pricepoint is for high - def idiot box show up from every channel , not just a popular show NBC tried to milk for more money . It ’s also commensurate with the elevated price for HD movie rentals or DRM - gratis raceway ( though the DRM - costless revenue enhancement is Irish bull ) . Yes , there is some flexibility in video show pricing , but it ’s flexibility that benefits users — Old shows are cheaper , and people get a discount for buying a Season Pass , which is moderately logical .
The price hike that NBC asked for efficaciously did n’t happen , and we can be anathemise certain they ’re not getting a cut of the ironware . They even come outand say thatthey did n’t get all the pricing alternative they desire . So , even if you turn over sell old show for 99 cents to be a grant on Apple ’s part , I fail to see how that ’s Apple bending to NBC ’s smoothing iron will : The pricing structure is not arbitrary ( a show does n’t be more just ’cause it ’s democratic ) ; we ’re not being ask to pay more than we used to pay for the same clobber ; and the eminent $ 2.99 terms for HD or looong TV show fall in line with how Apple has been treat HD video . See also : [ Bits ]
AppleApple TV+ITunesnbc universal
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