Google Plus user just got a jolly horrible novel feature : search your name , and rather of finding out information about yourself , you ’re require to provide it . Quite simply , Google does n’t require to give you info until you give it information . Guh .

As Drew Olanoff of The Next Web noted today , if you are using Google ’s newSearch Plus your World(which is on by default ) or else of give you the effect you are looking for , a Google conceitedness hunting now instigate you to sate out the remainder of your Google Plus profile . It ’s a clear example of Google prioritizing Plus over Search . It ’s fundamentally allowing a societal web to highjack your Search screen until you feed it personal data . Your normal result appear below the nag , but when I tried this myself , the command prompt took over the intact window of my 13″ cover . Google is increasingly acting like an overbearing second tier instructor . If you do n’t share , you ca n’t have any for yourself .

So what happens if you do try out to “ finish your visibility ? ” Mine was nearly thoroughgoing , at 85 percent . I filled out my university information and tot up a photo to my “ scrapbook ” ( related : what the Inferno is my scrapbook and who can see it ? ) which were the only two missing field in the “ refresh your profile ” window . But that only took me to 95 percent . I tried edit my profile directly from within Google Plus itself , dutifully fill out each and every field , including the really intrusive stuff and nonsense like my relationship status and “ who are you look for ? ” ( I ’m just looking for myself ! )

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I ’m still only at 95 per centum . I have no approximation what I postulate to do to get to 100 . Maybe it ’s some philosophical object lesson that represents the fundamental loneliness of the human condition by never allow you to hit completion . I have no idea .

But even worse than the constant nagging is that I ’m not sure what I get in return by giving Google any more data . The welfare of actually fulfil all this material in is not at all obvious to me . Because perversely , the more data I give Google Plus , the less relevant my search results become .

For case , I see more photos of myself when I do n’t let in Search Plus Your World results , or am logged out of Google altogether , than when I do things Google ’s new way . When I do n’t admit Google ’s societal results and search Google image for my name , I run to see lots of pic of myself — be they one trail with my name on Flickr , or various headshot I ’ve used across the Web . By contrast , when Google adds societal results , when I search Google image for my name I get a mish - mash of Google Plus picture uploads . Some are exposure I ’ve taken of other people or even object . Others are plainly pic that I ’ve commented on . The top look-alike solution for my name when I include Google ’s societal results ? It ’s a photograph of the sea .

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Google ’s resolution is , on the face of it , to peck me even more . When I seek to click through to that picture of the ocean , or any other photo it conceive is me when I ’m logged in , I ’m prompted to turn on Plus ’ facial recognition characteristic . I was n’t even using Plus . Why is Google asking me to twist on a feature in one of its products when I ’m using another ?

Look , I have intercourse Google Plus is still very young . Yet in the few months it has been around , it ’s go from being something I found challenging and interesting , to drill , to mere pollutant in my search termination .

And it ’s not as if I have n’t try . I ’ve pass on Google Plus great deal of my datum already . I ’ve automatically upload photos from my Android phone , I ’ve take out all the field in my profile , I ’ve dutifully put people in circle and tried to plunk in . In fact , I very much want Google Plus to succeed . I need Facebook to have a strong competitor . I require to see someone else take on Twitter in the realm of unfastened , real - prison term conversation .

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And yet the bottom contrast is that the more social data I give Google Plus , the more Google Search fix unseasonable . But rather than looking for its own solution , the company is essentially asking me to fix it . I ’m sorry , Google , but I ’ve given you quite enough already .

Original range of a function : Alberto E. Rodriguez - Staff / Getty Images Entertainment

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