Google is n’t one to breathe on its laurels , and over the coming months it design to massively overhaul its hunting system . ask to see far more than just a page of link ; Google is planning to labor the boundaries of semantic hunting to give you answers straight .
A Wall Street Journal reportsuggests that these changes are “ among the biggest in the company ’s account and could regard millions of site that bank on Google ’s current page - rank results . ” A cynic might evoke that they ’ll also help Google to shove more ads down peoples ’ throat .
What can you expect to see ? A vast shift to semantic search — a procedure that involves computer software actually understanding the meaning of words — which will rely on a massive database of citizenry , places and things that Google has pile up over the retiring two years . It impart context , meaning it can link multitude to organizations , say , or mark Jaguar cars from jaguar animals .

And how will that affect users?According to Google ’s Amit Singhalresults will attend more like “ how human being understand the world , ” by which he mean that search will throw up attributes as well as links . Asthe WSJ points out , search for “ Lake Tahoe ” and you ’ll see thing like positioning , altitude , middling temperature or salt substance straight away — not just a nexus to Wikipedia . More complex searches will throw up more complex information , represented as tables , lists or graphs . If that soundsa bit like Wolfram Alpha , umm , that ’s because it is .
https://gizmodo.com/wolfram-alpha-pro-arrives-tomorrow-with-the-power-to-an-5882969
But expect Google to put its own — doubtless higher-ranking — spin on the engineering science . In particular , there will plausibly be cryptic and rich integration of video , persona and books , as well as intelligent system of rules that do n’t just look up data from Google ’s database but learn from searches over prison term . And ads ; require more minimal brain dysfunction , too . [ Wall Street Journal ]

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