A bug in the inspection and repair that delivers Google ads to 1000 of internet site rifle down this sunrise , producing acres ofblank pixels where banner ads once rest . It was a little advert - holiday .
At demerit was a orbicular outage in the tool calledDoubleClick for Publishers(DFP ) which reported the “ extremely critical issue ” in aforumthis morning . site affected let in publication like BuzzFeed , Time , Forbes , Vox , and even this very website you ’re register right now was apparently ad - free for some time . The effect was similar to an AdBlock experience , with white or gray blocks replacing advert , or some of them just disappearing whole . Quartz was prompt enough to becharm screengrabs :
DoubleClick has sinceposted a statementnoting that everything is back to normal , lamentably . Unless you ’re a brand that advertises online .
While the net - based company who rely on those advertising for revenue were for certain distraught — it’sestimated they lost about $ 1 million per hour — I ca n’t say many cyberspace reader were upset .
https://twitter.com/embed/status/532545215270498305
https://twitter.com/embed/status/532548764037566464
DoubleClick is down — Have n’t find this much white space online since 1996#DFP
— ( ( ( Daniel ) ) ) ( @oneblochaway)November 12 , 2014
Did you get any particularly ironical screenshots of the unawares - lived ad - destitute sunrise ? [ Quartz , Gigaom ]
Screenshots byQuartz
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